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GAWP Tax ID #23-7170185
Georgia Association of Water Professionals'
Executive Luncheon Series
For Utility Directors, Assistant Directors & Local Corporate Senior Executives
Registration for the Executive Luncheon Series is open to GAWP Corporate & Utility Members Only.
June at GAWP HQ
11:30 a.m. Lunch Served (buffet)
12:00 p.m. Program:
How to Market the Cost Effectiveness of Water to Your Customers
Join us to hear about the value of water and the challenges utilities are facing trying to promote and market the cost effectiveness of tap water to their customers. Speakers will discuss and identify some strategies that utilities have used to improve their image and educate the public on the benefits and cost effectiveness of tap water.
Moderated by Bill Zieburtz, Burton & Associates, Inc.
With speaker Melanie Hughes Goetz, MBA
President, Hughes & Stuart
Melanie is a marketing strategist and senior public relations account executive who has spent more than 30 years helping public utilities of all sizes achieve consumer acceptance of rate changes, measurable water efficiency results, and proactive media relations. Reputation management and tactical marketing expertise extends to brand awareness image campaigns, public relations, community public outreach, education, press relations, and customer service improvements. Melanie facilitates a very hands-on, grassroots approach, encouraging a healthy, proactive working relationship between service or product providers and their stakeholders. “We intersect the many places people live and work to bring mutual issues of concern into a timely and topical conversation that creates desirable outcomes. Excellent customer service today is not an option for any organization that hopes to uphold a positive public image."
Speakers/Panelists Mike Thomas and Terry Cole
Mike Thomas, General Manager, Clayton County Water Authority
Mike Thomas has worked for the Clayton County Water Authority since 1999 and has been the General Manager since 2006. Mike holds a Bachelors and Master of Science from the University of Georgia. Along with his work experience, Mike has been very active in other leadership roles including GAWP 2005 President, graduate of Leadership Clayton, ARC’s Regional Leadership Institute and the Institute for Georgia Environmental Leadership. Mike also assisted in the development of GAWP’s Leadership Academy.
Terry Cole, Manager of Strategic Communications, Burns & McDonnell
Terry Cole has 28 years of professional experience in developing and implementing strategic communications for utilities and public agencies focused on water, wastewater, natural gas, and other infrastructure issues. Ms. Cole brings an insider’s perspective to her work, having spent 10 years gaining real-world experience serving as communications leader for the Douglasville-Douglas County Water and Sewer Authority. She is a frequent presenter on communications, public outreach, and media relations topics at state and national industry conferences. She holds a Master’s Degree in Communications from Georgia State University and a Bachelors of Journalism from the University of Georgia. She is past president of GAWP and a former Director from Georgia for AWWA.